Last Updated: May  14, 2023

This Privacy Policy describes how Cheaper Key and its subsidiaries and affiliates Cheaper Key handle the personal data we collect online (through our websites) and offline (through customer service channels, our retail locations, and activities. promotional items in person). We call all of these the “Services”. This Privacy Policy explains the types of personal data we collect and process, how we may use and share the data and the choices that are available to you regarding our handling of your data.

Information We Collect

We collect personal data from you when you provide it to us directly and through your use of the Site. This information may include:

• Information you provide to us when you use our Site (for example, your name, contact details, gender, product reviews, and any information you add to your account profile);

• Transaction and billing information, if you make any purchases with us or using our Site (for example, credit/debit card details and delivery information);

• Records of your interactions with us (for example, if you communicate with our customer service team, interact with us on social media);

• Information you provide to us when you enter a contest or participate in a survey;

• Information collected automatically, using cookies and other tracking technologies (for example, which pages you viewed and whether you clicked on a link in one of our email updates). We may also collect information about the device you use to access our Site;

• Other information necessary to provide the Site, for example, we may access your location if you give us your consent.

If you also shop at one of our stores, we may combine the information you provide in-store (for example, if you make a purchase or join our in-store mailing list) with the information above.

Information we collect by automated means

When you visit our sites, interact with our communications, or visit our stores, we collect certain information automatically. To collect this information, we may use cookies, web beacons, and similar technologies. A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected devices to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon”, also known as a pixel tag or clear GIF, is used to transmit information to a web server. We may also collect information about your online activities over time and on third-party websites. The information we collect automatically may include:

• URLs that refer visitors to our websites;
• Search terms used to reach our websites;
• Details about the emails we send, such as opens, clicks, and unsubscribes;
• Details about the devices that are used to access our websites (such as IP address, browser information, device information, and operating system information);
• Details about your interaction with our websites (such as date, time, length of stay, and the specific pages you access during your visits to our websites, referral activity, and emails you may have opened) ;
• Information about activity in our stores, such as through closed-circuit televisions for security monitoring or geofencing to identify traffic in our stores;
• Usage information (such as the number and frequency of visitors to our websites).

We may associate this information with your Cheaper Key account if you have one, the device you use to connect to our Services, or email or social media accounts that you use to interact with Cheaper Key.

For more information on how we use cookies, see our cookie policy.

How We Use Your Information

Depending on how you use our Site, your interactions with us, and the permissions you grant us, the purposes for which we use your personal data include:

• To fulfill your order and maintain your account online.

• Manage and respond to inquiries or complaints from our customer service team.

• To personalize the Site for you and show you the content that we think will interest you the most, based on your account information, your purchase history, and your browsing activity.

• To improve and maintain the Site and monitor its use.

• For market studies,

for example, we may contact you to receive feedback on our products.

• To send you marketing messages and show you targeted advertising, when we have your consent or are permitted to do so.

• For security reasons, to investigate fraud and, where necessary, to protect ourselves and others.

• Comply with our legal and regulatory obligations.

We have the following legal basis, under data protection law, to process your personal data:

• Because the processing is necessary to perform a contract with you, or to take action before entering into a contract with you (for example, when you have made a purchase with us, we use your personal data to process the payment and complete your order).

• Because we have obtained your consent (for example, when you contact us with an inquiry, when you add optional information to your account profile, or if you agree to receive marketing from us).

• Because it is in our legitimate interest as an e-commerce provider to maintain and promote our services. We always seek to understand our customers more so that we can offer the best products and the best customer experience. We use information about you to personalize your view of the Site, to make it more interesting and relevant to the products and offers on view.

Who can have access to your information

Third-Party Service Providers: We may use third-party service providers acting on behalf of Cheaper Key to perform some of the services described above. For example, we share certain information with service providers that help with a credit card and payment processing, hosting, managing and servicing our data, email distribution, research and analysis, advertising, analysis or management of certain services and features. . We may also share information about you with our professional advisers, including accountants, auditors, lawyers, insurers, and bankers, if necessary. These service providers may change over time, but we will always use trusted service providers who we require to take appropriate security measures to protect your personal data in accordance with our policies. We only allow them to process your personal data for specific purposes and,

Advertising and analytics services provided by third parties

We may allow others to provide analytics services and serve advertisements on our behalf across the Internet and in mobile applications. They may use cookies, web beacons, and other technologies to collect information about your use of the Services and other websites and applications, including your IP address, device identification, web browser, mobile network information, pages visited, time spent on the pages or in apps, clicked links, and conversion information. This information may be used by Cheaper Key and others to, among other things, analyze and track data, determine the popularity of the content, deliver advertising and content targeting your interests on our Services and other websites, and better understand your online activity. . For more information on interest-based advertising, or to opt-out of having your web browsing information used for interest-based advertising purposes, visit www.aboutads.info/choices. European users can opt-out of receiving targeted advertising through the European Interactive Digital Advertising Alliance.

We may also work with third parties to serve you ads as part of a personalized campaign on third-party platforms (such as Facebook or Google). As part of these advertising campaigns, we or third-party platforms may convert information about you, such as your email address, into a unique value that can be compared to a user account on these platforms to allow us to know your interests and offer you personalized advertising. according to your interests. Please note that third-party platforms may offer you options on whether you see these types of personalized ads.

Your rights and choices

Manage or deactivate your Cheaper Key account

You can review, update or modify your account information, including your profile, contact, payment, and shipping information, at any time by logging into your Cheaper Key account. You can also deactivate your Cheaper Key account by sending an email to order@cheaperkey.com

Opt-out of email marketing

You can unsubscribe from our promotional emails at any time by following the instructions included in those emails. If you choose not to receive such communications

Please note that we may continue to send you non-promotional emails (such as order confirmation emails or emails about changes to our legal terms).

Cookie restriction

Most web browsers are set to accept cookies by default. Generally, you can choose to configure your browser to delete or reject browser cookies. Please note that if you choose to delete or decline cookies, this could affect the availability and functionality of our websites.

Kids

Our Services are not designed for children. If you have reason to believe that a child has provided us with personal data, please contact us.

INFORMATION SECURITY

We work hard to keep your data safe. We use a combination of technical, administrative, and physical controls to keep your data safe. This includes the use of Transport Layer Security (“TLS”) to encrypt many of our Services. However, no method of data transmission or storage is completely secure. If you have any security-related concerns, please contact us.

Data transfers and privacy shield

Cheaper Key is based in the United States and we have operations and entities in the United States and other countries. As such, we may transfer or store or access your personal data in jurisdictions that may not provide equivalent levels of data protection as your jurisdiction of origin. We will take steps to ensure that your personal data receives an adequate level of protection in the jurisdictions in which we process it.

When we transfer personal data from the European Union, the United Kingdom or Switzerland to the United States, we do so on the basis of an approved data transfer mechanism, such as the Standard Contractual Clauses adopted by the European Commission. We also comply with the EU-US Privacy Shield Framework. And the Swiss-US Privacy Shield Framework. As established by the US Department of Commerce with respect to the collection, use, and retention of personal data transferred from the European Union and Switzerland to the United States. , respectively (collectively, the “Privacy Shield Principles”). Cheaper Key has certified to the Department of Commerce that it adheres to the Privacy Shield Principles. To learn more about the Privacy Shield program and to view our certification, visit https://www.privacyshield.gov/.

In accordance with the Privacy Shield Principles, we are committed to resolving complaints about our processing of your personal data. Individuals in the EU, UK, and Switzerland with inquiries or complaints about our compliance with the Privacy Shield program should contact us first. Additionally, we are committed to refer unresolved Privacy Shield complaints to JAMS, an alternative dispute resolution provider located in the United States. If you do not receive a timely acknowledgment of your complaint from us, or if we have not addressed your complaint to your satisfaction, please contact or visit https://www.jamsadr.com/file-an-eu-us-privacy-shield – o-safe harbor-claim for more information or to file a complaint. JAMS services are provided at no cost to you.

Under certain conditions, you may be able to invoke binding arbitration to resolve your complaint. Cheaper Key is subject to the investigatory and enforcement powers of the Federal Trade Commission.

If we share personal data transferred to the US under the Privacy Shield with a third-party service provider that processes such data on our behalf, then we will be responsible for that third party’s processing in violation of the Privacy Shield Principles, unless so that we can prove that we are not responsible for the fact that caused the damage.

Links to other websites and third-party content

We may provide links to third-party websites, services, plugins, and applications, such as Facebook and Google, that are not operated or controlled by Cheaper Key. This Privacy Policy does not apply to such third party services and we cannot be responsible for the content, privacy policies or practices of third party services. We recommend that you review the privacy policies of third-party services before providing information to or through them.

The Services may offer social sharing features and other built-in tools (such as the Facebook “Like” or “Share” button or the Twitter “Tweet” button) that allow you to share the actions you take on our Services with others. media. Your use of these features enables you to share information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing function. For more information on the purpose and scope of data collection and processing in relation to social sharing features, please visit the privacy policies of the entities that provide these features.

Data retention

Our retention periods for personal data are based on business needs and legal requirements. We retain personal data for as long as is necessary for the processing purpose (s) for which the data was collected and any other permitted related purpose. For example, we may withhold certain transaction details and correspondence until the time limit for claims arising from the transaction expires. When we no longer need to use your personal data, it is removed from our systems and records or anonymized so that you can no longer be identified.

Changes to our privacy policy

We may change this Privacy Policy from time to time. If we do, we will post the updated policy on our sites and indicate when the Privacy Policy was last revised. If we make material changes, we will provide you with additional notice. You should periodically review our current Privacy Policy to stay informed of our personal data practices.

Contacting Cheaper Key

If you have questions about this policy or need help to exercise your privacy rights, please contact our email: admin@cheaperkey.com